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Time to build

A brief update on what's next

When we announced Basewell’s wind down at the end of last year, I was inundated with requests on what to do next.

VC's wanted me to build again. Startups wanted me to lead products. Founders wanted me to join them 0-1. Friends wanted me to take a sabbatical.

The opportunities were exciting. Yet something was missing.

Then I spoke with Shopify.

They shared a vision for design defining the new era of technology. An opportunity to craft foundational infrastructure for an AI-native web. The potential to impact a jaw-dropping 14%+ of the US ecommerce market. It was the perfect blend of entrepreneurial optimism, market dominance, and impact potential.

I’m proud to share I’ve joined Shopify to further these causes, leading design for channels and markets.

My experience building teams and designing products that deploy in the world’s most demanding environments is a muscle I can fully flex. Shopify’s prolific support of founders is a cause I fully support. "Design as a moat" is more true now than ever.

Time to build.