# Time to build A brief update on what's next Published: 2026-02-23 Canonical HTML: [View the HTML page]() When we announced [Basewell’s wind down]() at the end of last year, I was inundated with requests on what to do next. VC's wanted me to build again. Startups wanted me to lead products. Founders wanted me to join them 0-1. Friends wanted me to take a sabbatical. The opportunities were exciting. Yet something was missing. Then I spoke with [Shopify](). They shared a vision for [design defining the new era of technology](). An opportunity to craft foundational infrastructure for an AI-native web. The potential to impact a jaw-dropping [14%+ of the US ecommerce market](). It was the perfect blend of entrepreneurial optimism, market dominance, and impact potential. I’m proud to share I’ve joined Shopify to further these causes, leading design for [channels]() and [markets]()¹. My experience building teams and designing products that deploy in the world’s most demanding environments is a muscle I can fully flex. Shopify’s prolific support of founders is a cause I fully support. "Design as a moat" is more true now than ever. Time to build. *** ¹ Updated March 2026: and [Agentic Storefronts]().